People are persuaded more easily through their hearts than through
their minds. They will buy more rapidly and with less concern over
price when a decision is based on emotion. The audience will not
only hear your message, they will see it and remember it; and their
behaviour will change because of it.
People will be far more curious and likely to watch your free CD/DVD/VHS
video than pick up a brochure or catalogue or read a direct mail
campaign. 21st Century technology and faster internet access means
video is now the future for your website. Showing a video on your
website will keep them on your website for longer and they will
be more likely to buy from you by seeing what you do.
ITS THE FUTURE! For products that are distinguished by aesthetics,
motion or sound; prospects can see and hear the benefits For products
that are complicated to explain or need to be demonstrated; you
can be sure your message is getting through completely and accurately
For big-ticket and prestige items; a video says "you are important"
When you want to show prospects how you perform a service or manufacture
a product, to demonstrate quality, precision, etc. For big products
or services; a video lets you bring it right into the prospect's
home, at their convenience When you have great testimonials or expert
endorsements to share.
The
combination of sound, graphics and action grips an audience like
nothing else can, all in TV quality, and its proven to be 72 times
more effective than print.
Savvy
businesses are finding that video cuts through the paper clutter,
and they're seeing very impressive - and very profitable - results.