Why would I need a corporate video? A professionally made corporate video can greatly enhance your corporate image. They enable you to demonstrate your product in action, with testimonials of satisfied customers, they can be used to teach skills to a large and geographically diverse audience, and hence save on the large expenses involved with repeated training of staff on new products/services within the company. They can also save on the expense of travelling form location to location to convey the same message across the same area.


Who writes the script for these videos? GN Media will usually work alongside your company to create a dynamic and interesting script, the amount of input from each side depends entirely on the needs of your company, and we will usually work with you to create a tailor made service.

Who are you seeing getting the most value out of your videos? It's across the board. We wanted to level the playing field and make it possible for a small business or individual working out of their home to create a professional video. We have a lot of small businesses that are now able to compete with the big businesses by creating videos for their websites and CDROM’s and making them look like they spent thousands of pounds, but just doing it in-house. We’re also seeing the big companies use us as well because it saves them so much time and money since they don't have to have a multimedia team of their own. If they want to do an HR video or a press announcement, we can just do it during a day, and have it ready the next! We're also seeing a great deal of educational use. Lots of hobby activities out there need advertising and promoting . When you can see it and not just read about it…that is the difference in creating desire for that activity or hobby.

How Effective IS Video For Marketing? Many studies over the years corroborate the persuasive effectiveness of video. The London School of Business showed that video boosts comprehension and retention by 50% over a live presentation. Other industry studies have shown that video expedites buying decisions by 72% versus print. And that six times as many people prefer a video to printed information. Now using sophisticated, state of the art technology, we’ll increase your exposure by giving you a presentation that looks like it cost tens of thousands.

What type of video format do you work on? Obviously, the higher standard video formats are more expensive, so a small 2 or 3 person company may not be able to budget for these high definition video formats, for more information on video formats see video formats. Below we have created the following guidelines to help you understand formats.

Broadcast format: Broadcast format is for projects that are to be broadcast on Television, as the name suggests. Most TV programmes are filmed on broadcast formats. Digi Beta and Beta SP are broadcast formats widely used. We use Betacam on Bluechip applications (see sample price list)

Industrial format: (What GN Media use mainly) Industrial format is used for a large portion of the corporate video projects we undertake, it is generally used when a higher quality than the consumer formats are needed, but without the expense and requirements of broadcast format. Industrial format is generally used for projects such as what get noticed media produces….video promo’s, training videos, safety videos and conference and exhibition reports, for example. DVCam and DVPRO are widely used Industrial formats and what we shoot all our videos on, apart from Bluechip applications. Industrial format recordings are sometimes on Television, especially in news production and documentaries.

Consumer Format: Personal projects, Home Videos etc… Digital 8 and Hi8 are consumer formats (We don’t use these formats as the quality doesn‘t have professional resolution).

Can you input pictures from our current marketing, and our logo onto video? What other file formats can you input from? If you have pictures, logo’s of your own that you would like to incorporate into your video, that’s great. Just give us the media on a disc before we film your video. We can accept digital camera pictures, PowerPoint slides, captured video from camcorders and images downloaded from the Internet. Video Files (AVI, WMV, ASF, MPG) Pictures and Graphics (BMP, JPG, GIF, PNG) PowerPoint Slides .ppt files. Audio and Music (WAV, MP3, WMA).

What file formats do you output onto? After your video is recorded, you're ready to share it with anyone in the world via the Internet, corporate network or by burning a DVD or video CDROM. The published video files can be viewed by anyone using the RealOne® Player or the standard Windows Media Player® that is included with Microsoft Windows. You can select any level of compression for your audience, so that your videos can be easily shared in high quality over the Internet. Additionally, we can publish high resolution videos (720 x 480) for DVD, DV tape, projector presentations and more. We can also put your video onto DVD and create menu systems for them as well, at additional cost.