The CHALLENGE for BMW, was to reach their difficult-to-target client base of families and to simplify their Family orientated message. Both goals were achieved by producing a well scripted and engaging promotional film. Centered on the experiences of a boy with his family visiting the car dealer, we created an intriguing story of his journey with a playful twist. The theme was to identify that BMW is a family orientated brand as well.
The results
We produced a film that is perfect for in car showroom use, both in volume and volume limited environments. BMW declared themselves "delighted" with the resulting film.
Testimonial
"Clever storytelling and images that re-enforce the brand throughout. Very professional."
